Superformula is a modern digital product studio. We craft world-class products through experience, design, and engineering for top brands around the world.At the center of the life of shapes is one essential equation known as the ¡°Superformula.¡± Apply it to a circle and you get starfish, shells, flowers, and an infinite number of other beautiful natural shapes. Apply the Superformula to digital product and you get a groundbreaking digital product studio that specializes in transforming highly creative and functional concepts into a vast array of effective and innovative digital products. The end result is always a solution that is effective, artistic, demands attention, and inspires action. ?