SmileDirectClub was founded on a simple belief: everyone deserves a smile they love. We¡¯re the first digital brand for straightening your smile, created after the realization that recent trends in 3D printing and telehealth could bring about disruptive change to the invisible aligner market. By leveraging proprietary, cutting-edge technology, we¡¯re helping customers avoid office visits and cut costs by up to 60 percent because people shouldn¡¯t have to pay a small fortune for a better smile.?