Predictable commerce for the produce industry, giving the produce vertical unprecedented access to markets, capital, trading, insights and greater supply chain visibility.60% of the fresh produce supply chain is lost in the form of economic value and food waste. Waste that could otherwise help feed a global population projected to reach 10 billion by 2050.Why does Waste and Inefficiency Exist in the Produce Industry?Fresh Produce is the Most Volatile Industry in the World.A single shipment of produce will typically travel 1,600 miles, and will be handled by four to eight intermediaries. Along the way, factors such as unpredictable weather, fluctuating markets, crop disease and pests create a constant state of instability that wreaks havoc across the supply chain.This volatility and unpredictability, coupled with the fragmented, speculative nature of the supply chain, result in enormous inefficiencies and wasteful practices.How are we creating a better world?By making commerce more predictable for growers, marketers & retailers.Our Predictable Commerce Platform gives growers and buyers unprecedented control and insight into their operations. We foster greater access between the two parties, provide crucial capital, trading opportunities, and deep insights ¨C all while enhancing supply chain visibility.