Skup is the combination of ¡°SKU¡± (a stock keeping unit and a way to differentiate inventory) and ¡°UP, ¡° which refers to the upward trajectory our store owners are on when they work with us. We truly believe that once you begin using Skup, you can only go up, which reflects our mission of lifting our customers ¡ª literally and figuratively ¡ª toward success.